At UNRUN, data protection and confidentiality are high priorities. We recognize that you may have concerns regarding the collection, use, and disclosure of your personally identifiable information. Therefore, UNRUN (a registered trademark of company BECDG ltd. with company number VAT 0676920735 and registered office in Belgium, is committed to protecting and respecting your privacy. 

This Privacy Policy sets out clear guidelines for how UNRUN processes your personal data in connection with our website and services, and your rights in relation to it. Further, we explain how we use the personal data that you leave and/or provide when visiting our website and use the various services on the website. This Privacy Policy does not describe information collection practices on other websites, including those linked to or from this website nor any other companies or persons associated with our services. 

By submitting personal data through our website or services, you agree to the terms of this privacy policy and you expressly consent to the collection, use and disclosure of your personal data in accordance with this privacy policy. 

UNRUN takes responsibility for the processing of your personal data. A notification has been made to the Data Protection Authority with regard to the processing of your personal data, as required by the Law. The courts of Belgium, Brussels, Section Brussels, are exclusively competent for any kind of disagreement that could arise from the interpretation or execution of the present Privacy Policy.

Please refer to the section at the end of this policy for our contact and legal information.


This website is intended for use by individuals aged 13 and over. We do not knowingly collect personal information about children. If you are under the age of 13, please do not use this website.

You will always be informed about the collection of your personal data. The personal data collected by us may include: your name, your email address, and similar identification data, information about an online purchase and about your navigation on the website. 

With the submission of your data, it will always be stated whether the submission is voluntary or necessary for completing the desired action, such as the completion of a transaction in our web shop. 

Your personal data is collected in one or several of the below cases:

When you buy goods online at

When you sign up for our newsletter

When you create an account at

If you use your email address in more than one of the above cases, your personal data will only be collected and registered in one place. This way your information is already stored when you shop at us, and you will not receive the same marketing material from UNRUN more than once.

In general, we do not transfer your personal data to a third party without your consent. Under specific circumstances and with reference to legislation, it might be necessary to transfer information to public authorities or the police. For example, information may be disclosed to the police in case of suspicion of credit card fraud. 

In the case of a re-organization, full or partial sale of the company, any disclosure in such connection will be in accordance with current legislation for the processing of personal data.

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

We will delete your personal data when we no longer need to process them in relation to one or more of the purposes set out above in section 4. However, the data may be processed and stored for a longer period in anonymized form. No personal data will be kept for more than 1 year.

Cookies are small files that are stored on your device (computer, tablet, phone, etc.) when you visit a website. UNRUN websites also use cookies, which allows us to set user preferences, among other things, store and collect static data. Because we want to guarantee your privacy improving and offer you optimal ease of use, we think it is important to inform you why we use cookies and for what purposes. There are also other techniques that allow data collection and transfer such as JavaScript and Web Beacons. These techniques and cookies are used today on almost all modern websites.

Our websites use their own cookies. 

UNRUN owns the following websites and/or (sub)domains on which cookies can be active:

If you want to avoid cooking being stored on your device, you can change your browser settings. You can also delete already stored cookies. For more information, please consult the help function of your browser.

UNRUN expressly reserves the right to change this Cookie Policy at any time, without prior notification.

We have implemented security measures to ensure that our internal procedures meet our high-security policy standards. Accordingly, we strive to protect the quality and integrity of your personal data and reduce the risks of loss, misuse, unauthorized access, disclosure, and alteration.

You are at any time entitled to be informed of the personal data about you that we process, but with certain legislative exceptions. You also have the right to object to the collection and further processing of your personal data including profiling/automated decision-making. Furthermore, you have the right to have your personal data rectified, erased, or blocked. Moreover, you have the right to receive information about yourself that you have provided to us, and the right to have this information transmitted to another data controller (data portability).

ou may, at any time, withdraw any consent you have given and we will delete your personal data unless we can continue the processing based on another purpose. If you wish to withdraw your consent, please contact us at

Our website may contain links to other websites or to integrated sites. We are not responsible for the contents of the websites of other companies or for the practices of such companies regarding the collection of personal data. When you visit other websites, you should read the owners’ policies on the protection of personal data and other relevant policies.

This privacy policy is subject to occasional revision, and if we make any material changes in the way we use your personal data, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our site. Any changes to this privacy policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our site. These changes will be effective immediately for new users of our service. Please note that at all times you are responsible for updating your personal data to provide us with your most current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. In any event, changes to this privacy policy may affect our use of personal data that you provided us prior to our notification to you of the changes. If you do not wish to permit changes in our use of your personal data, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us. Continued use of our site or service, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

For any additional information or for any complaint relating to the processing of your personal data, you may apply to:

the Data Protection Authority, Rue de la Presse 35, 1000 Brussels, website