UNRUN is a high-end activewear brand.
Founded by Olympic Gold medalists, Elodie Ouedraogo and Olivia Borlée.  

In 2008, the seemingly impossible became our reality. 

With the Belgian 4x100m relay team we won the gold medal at the 2008 Olympic Games in track and field.
A historic moment, as we became the first women to win gold for our country in this sport.

The winning time, a very fast 42 seconds 54 hundreds,
still stands as the national record.

Today, we're channeling the perseverance and passion of that epic win into our activewear label UNRUN. 
As hands-on experts, we have unrivaled knowledge of how activewear must feel, move, breathe, and look. 

Shop now

Shop now

Inspired by the glamorous athletes of the eighties,
UNRUN closes the gap between function and fashion. 

We offer activewear that makes you feel both confident and powerful.
Created with premium fabrics, designed for an impeccable fit. We like to add a hint of Belgian avant-garde aesthetic.

But UNRUN is more than a brand, it's a community.
Created by Olympic champions,to empower women to be everyday champions. To truly become the best version of yourselves.

The Founders

Supported by a community of elite female athletes,
UNRUN is on a continuous quest to create the most versatile looks, withstanding every workout.

Olivia Borlée

After attending the prestigious La Cambre and graduating in interior design, Olivia added a styling degree to her resume. 

She has always been passionate about conceptual fashion,
which is why after finishing her career as an athlete, she is now a fulltime creative director for UNRUN.


Elodie Ouedraogo

Elodie graduates as a journalist and start her career in fashion
at the editorial department at ELLE Belgium. 

She is now balancing her career in media as a tv-host,
and being co-creative in the brand. She oversees both the styling and communication for UNRUN.

Shop now

Shop now