RERUN

UNRUN has always combined activewear with activism.
From the beginning, the brand has been on an evolutionary journey to minimise the ecological footprint. Through locally sourced and manufactured, recycled and recently biodegradable products.
We believe that the first step is to raise awareness and willingness of our community to change.
Clothes won't change the world, but the people who wear them will.

Today UNRUN is taking another important step with Dutch design collective RECONSTRUCT in the form of an exclusive upcycled capsule, signed RERUN.

RECONSTRUCT is a design collective consisting of three female designers, which produces unique made-to-measure pieces, created by constructing overstock and upcycling pre-used materials.
The brand aims to be an active sustainable force in the fashion industry, while being an asset in forming unity in the creative community by creating an approachable, welcoming space for all.

This collaboration, marking UNRUN’s first international collaboration, is a beautiful coming together of two brands on an evolving journey to minimize the footprint and maximize the impact, from sketch to garment, of their designs.
The result is a series of made-to-measure, hybrid pieces that many fashion lovers will undoubtedly appreciate.

“The phrase we from RECONSTRUCT stand by is “creating unity in uniqueness”.
As a collective we celebrate each of our individual specialties and strengths, taking them to a next level by working together. Our collection with UNRUN is a beautiful reflection of this. Uniting our visions has allowed us to create a collection that brings our two worlds together. With this we want to inspire our community and show how you can reach new heights by collaborating with other creatives.”

• RECONSTRUCT

“UNRUN is on a continuous mission to create the cleanest clothes for its community.
Today we are taking a new, important step by giving new life to an old love that has served a great purpose. Clothes aren’t going to change the world but the people who wear them will.
We believe the first step lies in building awareness and willingness to change in our community.
In RECONSTRUCT we found some amazingly dedicated women who share the same vision in how to contribute in a positive way to the fashion industry.”
Olivia Borlée and Elodie Ouedraogo

The collection is a unique athletic-inspired capsule that easily blends expertise with smart craftsmanship, making it an example of how upcycling should be done. Hoodies become oversized patchwork dresses and sweatpants, jackets turn into edgy corsets.
Each look from this capsule, has its own story, using only fabric leftovers, samples, and unsold stock.

RERUN truly is a coming together of strong women determined to use their voice to make a change. Entrepreneurs exert their exemplary function to encourage and empower other women to follow to do the same.

RERUN will be available starting May 9th at 6pm on www.unrun4254.com and www.reconstruct.nl by pre-order only.

Campaign credits
Photographer: Daniil Lavrovski
Model: Shivawn Jade Joubert
MUA: Paula Koehler
Braids: Merci
Shoes: Rombaut